The Lay’s logo is one of the most familiar symbols in the snack industry, instantly connected with its potato chips and a sense of light, casual enjoyment. Its bright colors and rounded shapes create an upbeat impression that reflects the brand’s long presence in the marketplace. While the design appears simple, each element was selected to communicate ideas related to comfort, freshness, and an overall positive experience.
At the center of the logo is a yellow circle, designed to resemble both the sun and the golden color of a potato chip. Yellow is commonly used in food branding because it suggests warmth, appetite, and optimism. Combined with a circular shape, the design feels friendly and familiar, reinforcing the idea of easy, approachable snacking. A soft highlight on the circle adds depth, subtly suggesting freshness.
Surrounding the circle is a red ribbon-like shape that introduces contrast and movement. Red often symbolizes energy and taste appeal, helping the logo stand out on shelves. The ribbon’s curved form keeps the design approachable and balanced, supporting the idea that the product is meant to be enjoyed casually rather than viewed as a formal or complex food item.
The typography completes the design. The rounded letters create a relaxed and inviting feel, and the white color ensures clarity and visibility across different backgrounds. Together, the shapes, colors, and lettering work to create a logo that evokes positive emotion and reminds consumers of simple moments of sharing and enjoyment.