A message displayed on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, recently drew attention on social media. The sign features a list of traditional seasonal greetings and expressions of appreciation commonly used throughout the year. According to the restaurant’s owner, Kevin Scheunemann, the message was originally placed on the window nearly four years ago to communicate the type of welcoming environment he and his team hoped to offer guests. The sign was added after feedback from a customer about the atmosphere inside the restaurant, and it remained in place without drawing significant notice for several years.
Interest in the sign resurfaced when a visitor from another state photographed it and shared the image on social media. The post quickly circulated, prompting a wide range of reactions about the message and its phrasing. Some online users expressed support, while others questioned whether posting the photo publicly was necessary. Local business owners remarked that guests naturally choose establishments that align with their personal preferences and comfort levels, and that community members generally understand that each business has its own style and presentation.
As discussion grew, representatives from Dairy Queen’s corporate office provided clarification to ensure the situation was understood accurately. They explained that the message displayed at this specific location reflects the personal choices of the independent franchise operator and is not an official statement from the Dairy Queen brand. Corporate leadership emphasized that franchisees are encouraged to operate welcoming environments and to treat all guests with courtesy and respect, regardless of personal background or beliefs.
The renewed attention surrounding the sign highlights how easily everyday business decisions can spark conversation in the digital age. It also demonstrates the importance of clear communication and awareness when presenting messages in public-facing spaces. For the restaurant in Kewaskum, the situation served as a reminder of how signage, social media, and community perspectives can interact. While opinions varied, the overall discussion reinforced the value of creating positive, inclusive experiences for all customers.