Every so often, the internet stumbles upon something so simple yet brilliantly clever that it instantly goes viral. The latest sensation? A license plate from Perth that’s capturing global attention. Parked at a local shopping center, a Kia Sportage became the center of online buzz thanks to its unique combination: “370HSSV.”
At first glance, it appeared completely ordinary. But when a curious viewer flipped the image upside down, a hidden word was revealed — sparking laughter and amazement across social media. The photo, originally shared by a user named Jeffrey on The Bell Tower Times 2.0 Facebook page, quickly spread through comments, reactions, and shares.

People praised the driver’s wit and creativity, amused by how the clever plate managed to pass official review. In Western Australia, nearly a thousand personalized plate requests are rejected each year for suggestive or inappropriate content — yet this one slipped through effortlessly.

Authorities typically deny plates with offensive meanings or slang, but this design struck the perfect balance: funny, harmless, and sharp. In today’s digital age, even the smallest creative act can go viral. This clever license plate proves that humor and originality can still bring smiles to millions — one smart idea at a time.