Elliot Costello’s meeting with a young girl named Thea in Cambodia became the moment that inspired a global movement focused on protecting children. During their conversation, Thea — who had survived abuse — gently painted one of Elliot’s fingernails. Deeply moved, he promised to keep that nail painted as a personal reminder of her experience and the challenges many children face. This simple but meaningful gesture eventually grew into what is now known as the PolishedMan campaign.
The PolishedMan movement encourages men around the world to paint a single fingernail to represent the one in five children affected by sexual violence. By doing so, participants help bring attention to an issue often left unspoken. The goal of the campaign is not only to raise awareness but also to challenge harmful behaviors, promote respectful attitudes, and spark open conversations that contribute to creating safer environments for children everywhere.
Elliot often explains that men are responsible for the vast majority of these offenses, and because of that, he believes men must take active responsibility in driving change. His painted nail serves as a daily reminder of Thea and what she endured, and it symbolizes a commitment to speaking up, encouraging prevention, and supporting communities in breaking cycles of harm.
Today, the movement continues to grow, using the painted nail as a powerful conversation starter that leads to greater understanding and support for child protection initiatives. Donations raised through the campaign help fund educational programs and services designed to support young survivors and empower communities. Supporters hope that more men, including public figures and influencers, will join this meaningful effort, helping the message reach even wider audiences and inspiring more people to take action.