Why Heinz Ketchup Bottles Feature the Number “57”: The Story Behind a Famous Brand Tradition
Long before marketers relied on algorithms, consumer metrics, and digital analytics, Henry J. Heinz recognized a simple truth about human behavior: people remember ideas that feel distinctive. During a train ride in 1896, he noticed an advertisement promoting “21 styles” of shoes. While the product itself did not capture his attention, the number did. At…