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Real Estate Marketing 101: A Beginner’s Guide

When working in real estate, understanding marketing is the key to success. This guide explains the basics of real estate marketing so you can follow best practices and beat the competition.

What is real estate marketing?

Knowing it or not, one of your roles as a real estate agent is that of a marketer. However, you are not only responsible for marketing real estate.

in the Real estate marketingYou are responsible for the marketing yourself. Marketing well can make the difference between a sale and a dead end, a customer and an empty chair. Marketing, in simple terms, is the practice of advertising and selling. With social media, online communication, and intense competition, selling your services and professional presence has never been more important.

How you market yourself

You may sell real estate, houses, or rental properties quite comfortably. You may have been in business for a while and this will make it easy for you. However, in the age of selfies and self-promotion, it’s time to master the art of marketing better than ever. Your competition does, and the world’s most successful brokers and real estate agents do the same. This is how you can start marketing yourself:

Do you have a website

Professional websites are tremendously helpful to attract customers, make sales, and maintain an excellent reputation. Even if you already have one, update it. It is not enough to just create a one-page website that uses little creativity. Your website should represent your personality and the mood you want the world to see. It should contain professional pictures of you, information about your professional success and history, testimonials and even a little bit about your personal life. With a unique and exciting website that’s optimized for the web, you can get the revenue and success you deserve.

Have a social media presence

You don’t have to have accounts on all social media platforms like Facebook, Instagram, Snapchat, and Pinterest. That would be overwhelming for everyone. Choose the one form of social media that you know best. One platform is enough, and using the type you are already familiar with will encourage you to use it on a daily basis. Create a professional profile. Find followers, even if you initially only ask your friends and family to accept your friends’ invitations. And don’t just leave your profile there and do nothing. Use it and keep in touch with others regularly, if possible, even daily. This is an ideal place to publish pictures of irresistible properties. You never know who might be sharing details about a property, and before you know it, your page may encourage a sale (or more).

Create a unique business card

While your online presence is essential, don’t let go of physical print cards. People still love Business Cards. They are another great way to get your name and professional identity known in the community. Maps can also be easily mailed in stores, salons, and elsewhere for people to notice and use. This action could in turn translate into a big sale. Make sure you have your face on your business card, as people remember your face better than your name. Adding a picture will also make your cards stand out from the rest. Using your business cards is an opportunity to share your unique professional personality and style.

Whether you’ve been in the real estate industry for a month or many decades, it’s time to make sure your marketing is top notch. Competition is intense and the best way to stay at the top of your game is to market yourself well.