Choosing the right sign for your new office can be very frustrating. First, that’s what will grab people’s attention in order to attract them. Signs raise awareness, help people connect color to your business, and most importantly, help people differentiate them from other businesses, be it in the same area or in general.
However, they are difficult because the sign depends on many things. First and foremost, the place where it will be placed; Will it be set up both outdoors and indoors? Is there a logo for your company that you need to add accordingly on the sign?
Would you like lighting, 3D shapes? There are a few important factors to consider. It is important to know that the main thing is that it must be catchy, but not disturb the eye. To find the perfect custom business signs for your office, you need to consider these questions. Below are some tips and facts on how to pop your office with business signs.
The psychology of colors
Don’t worry, this is not a Freudian joke. The psychology of colors is actually scientifically proven, merit, and that color really has a tremendous impact on how people perceive different things.
For example, if a doctor wants to create a business sign, they will most likely not create a red sign. Each color has a specific meaning based on how people react to them and how they feel about them. First, you need to know what your business is for – fashion, a general service like a coffee shop, or even a stamp dealer.
Whatever your business, there is a color palette that generally goes best with it. For example, if it is a book cafe, ambient light may be used and darker colors must be used. In this case, the sign is on the dark side so people can associate the place with the sign.
However, since dark things can go unnoticed, the font and logo characters are more important. On the contrary, to go deeper with color psychologyWhen a doctor is creating an office sign, they will most likely choose either green or blue, with the latter being the most common choice.
Blue is one of the main colors that exude honesty and security, which is why it is preferred by them, other large companies such as technology companies and banks. Purple is more commonly associated with kings and spiritualism, orange is warmth, yellow is exciting, and so on. It all depends on what your company is and what it offers.
Shapes, sizes and textures that burst
Usually a sign that literally has things popping out attracts anyone who passes by. Dimensional letters and logo signs are always extremely catchy. Dimensions give people a sense of luxury and put a certain image in mind of passers-by.
Since signs come in all shapes and sizes, whatever sign you want can get you crazy. So try to be as creative as possible. Different sizes, for example, a capital letter next to a small letter creates contrast and passers-by have to stop and read the sign instead of reading it quickly or just glancing at it without realizing it. Often times, we read something through so quickly that our minds don’t take the time to actually process the information completely.
Aside from the color, we can tell from a distance what the office is doing depending on the font and style of the character. An italic or italic symbol is neither the ideal symbol for a hardware store, nor is bold and simple font ideal for a boutique. If your logo is already there, work your sign around it so that it is nested rather than highlighting (negative) and looking out of place.
Last but not least, the texture of the character also plays a role. A shop that sells horse equipment may want to use wood as the background, while a shiny metal background is more suitable for a home depot.
Since it all depends on what sector your company is in, the first thing you need to do is assess what your company is really doing. How would you like to position yourself as a startup? Do you want to be elegant and noble, funny and exciting, brave but mysterious? These are all sentences that are somewhat ambiguous in a sense, but still lead you to the final result.